Almost everywhere I look I see companies using images that won’t attract new customers or increase their sales. Images that don’t present them in their best light. Stock photos that make them look the same as everyone else. And it bothers me.

I’m not trying to impress anyone with clever or artsy photos. I don’t want people to think, “What an amazing photo.” I don’t even want them to think about the photo. I want them to think positively about the people, products, and places they show. I create images that increase trust and the desire to buy. I understand that a picture is only great if it will increase my client’s sales.

If my images attract new customers and increase my clients’ sales, they’ll return for more. And they do. Over 90% of my sales are from repeat customers.