Why I do things differently
Almost everywhere I look, I see companies using images that won’t help them increase their sales.
Images that don’t present them in their best light; that don’t show what makes them different. And it bothers me.
I’m not trying to impress anyone with clever or artsy photos. Instead, I’m driven to create images that increase trust and the the desire to buy. I fully agree with the advertising giant David Ogilvy who said: “If it doesn’t sell, it isn’t creative.”
I know that if my images attract new customers and increase my clients’ sales, they’ll return for more. And they do. Over 90% of my sales are from repeat customers. I’ve had some for over twenty years.